Ouro Preto is a region in Brazil, known for its coffee and unique “black gold” ore. When translated Ouro Preto means Black Gold and can be related to the cafes main product, coffee. A previous cafe existed in the Ouro Preto’s new location under different ownership and identity. The goal was to create a new look and experience for the returning clientele. Another objective was to tie into the meaning of Ouro Preto while creating a sense of curiosity.