GN CanadaGN Canada is recognized around the world as one of the foremost manufacturers of thermoformers, plastic packaging machines and tooling. Their reputation for quality and attention to customer service has made them the supplier of choice for leading manufacturers of plastic packaging in more than 60 countries worldwide.
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ChallengeGN Canada's original site did not effectively showcase their innovative machines therefore it wasn't clear to the viewer what GN had to offer. It was important to highlight the capabilities of each machine through detailed specifications and photography. Other issues were:
- The number of clicks required to view machines details and specifications
- Site was maintenance was restricted to one office computer that required desktop software*
- GN's online image to the international market was not as strong as competitor sites
- Online customer service tops needed to be improved
SolutionWe wanted to provide the user the full GN product line up-front on the homepage and we achieved this in a number of ways:
- Use of an image banner that included descriptive text for each model and liked to each respective model or model category
- By showcasing the product categories in the body of the homepage which linked directly to the respective line
- We also included an embedded YouTube video on the homepage to demonstrate the workings of their newest machine.
To drive the functionality and maintenance of the site we implemented Joomla as the CMS with an adapted shopping cart to catalog the machines. By using a shopping cart to catalog the products we will be able to extend the functionality at a later date (ie product comparison, etc).
- Content Management System = facilitates growth of content and site functionality.
- YouTube / social media integration = sharing of content and feedback.
- Fully multilingual = increased consumer / product awareness on an international level
We have worked with Propel Design for the past three years and our experience as a customer has been extremely positive. Not only did we benefit from the talent demonstrated in completely redesigning our website but attention to details and the exceptional support we received long after the work was completed are equal to none. Innovation, integrity, honesty, respect and commitment are values we endorse and when we find them in a supplier as we have in Propel Design, our business relationship is sure to continue for years to come!
GN Thermoforming Equipment